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Maryhannah Covington

Marketing Management Student

Career Objective

Education

Bachelor of Science in Marketing Management
Virginia Tech University | 2022 - 2025
Minor in Digital Marketing Strategies
Virginia Tech University | 2022 - 2025

Additional Skills​

  • Marketing Research and Strategy Development

  • Digital Marketing

  • Content Creation & Management

  • Brand/Client Management

  • Data Analysis and Interpretation

  • Client-Facing Skills

  • Adaptable and Conscientious

  • Efficient in Microsoft and Google Applications, Meta Business Suite, Google Ads, HubSpot, Social Media Platforms, Squarespace, Canva, Hootsuite, and Adobe Creative Cloud.

References

Will Ritter
Co-Founder & CEO of POOLHOUSE Agency
Philip Mitchell
Director of Media at POOLHOUSE Agency

As a dedicated Marketing student with a minor in Digital

Media Strategies, I bring a collaborative spirit and a

passion for delivering results. I'm eager to move the

needle and create memorable campaigns through client

management, applying my expertise in digital media and

creative strategies, while continuing to learn and adapt to

new trends in media placement and campaign

management.

Work Experience

Media Intern
POOLHOUSE Agency | June 2024 - August 2024

  • Created paid ad campaigns on Google Ads and Meta Business Suite for all primary social media platforms including display, video, and search.

  • Assisted in creating clear and concise metrics reports for advertising campaigns.

  • Contributed to strategizing impactful ad placements that optimize client budgets.

  • Supported the development of strategic approaches and channel mixes to effectively reach target audiences.

  • Developed comprehensive client marketing strategies from the ground up, leveraging in-depth research and meticulous planning.

  • Interpreted and analyzed metrics reports to measure campaign performance.

  • Stayed informed about recent buying trends, emerging marketing opportunities, and technology updates.

Marketing Executive Internship
Startup Company: DataTye | December 2023 - March 2024

  • During my internship at a startup data analytics company, I played a pivotal role in establishing their marketing presence from the ground up.

  • I spearheaded the creation of the company's website, designed a captivating logo that resonated with our target audience, and formulated comprehensive marketing objectives to drive growth and brand awareness.

  • Additionally, I conceptualized and executed various marketing campaigns, including social media initiatives, to effectively engage our audience and promote our services.

Social Media Manager Intern

Current Clients

Import Motors
European Luxury Car Repair and Maintenance Specialists

  • Developed a comprehensive marketing plan to establish a strong online presence, including website design, social media strategy, and local SEO.

  • Created a professional website with key features such as online booking, customer testimonials, and mobile optimization.

  • Set up and managed social media platforms (Facebook, Instagram, Google My Business) to increase visibility and engage local customers.

  • Designed and implemented content strategies, including promotional posts, customer testimonials, and behind-the-scenes content.

  • Optimized Google My Business profile, enhancing local search visibility and driving customer reviews.

  • Created paid advertising campaigns on Google and Facebook to drive local traffic and increase leads.

  • Built email marketing campaigns to engage existing customers and promote seasonal offers and services.

  • Engaged with the local community through partnerships, sponsorships, and events to build brand trust and awareness.

  • Tracked performance metrics using Google Analytics and social media insights to measure success and optimize strategies.

BMarie Skin LLC
Luxury Skincare and Beauty Services

  • Currently developing a comprehensive marketing plan to enhance BMarie Skin LLC's online presence, focusing on website creation, updated branding, and social median strategy.

  • Designing a professional website with features like service details, booking options, and customer testimonials to provide a seamless user experience.

  • Updating the brand’s logo and visual identity to reflect its luxury skincare image and appeal to a high-end clientele.

  • Revamping social media profiles (Instagram, Facebook) with a fresh content strategy that includes skincare tips, client success stories, and promotional posts.

  • Identifying and targeting a specific audience of skincare enthusiasts, with a special focus on Virginia Tech students to leverage local community engagement.

  • Planning interactive content strategies such as giveaways, skincare tutorials, and collaborations with beauty influencers to boost engagement.

  • Monitoring performance metrics to optimize strategies and increase audience interaction as the plan progresses.

Stellar Automotive
Premier Auto Body Repair and Custom Paintwork

  • Developing a targeted marketing plan to build brand awareness for Stellar Automotive, focusing on their expertise in color-matching paint jobs for luxury vehicles.

  • Working on website optimization, including an easy-to-use online quote form, showcasing before-and-after repair galleries, and local SEO for key search terms like “color match car paint Richmond.”

  • Crafting targeted PPC campaigns and Google Ads to drive traffic from Richmond area drivers needing auto body repairs and insurance-friendly services.

  • Revamping social media strategy, especially on Facebook, to post customer testimonials, before-and-after photos, and educational content about the importance of color-matching.

  • Establishing partnerships with local insurance agencies to position Stellar Automotive as the go-to auto body repair shop for insurance claims.

  • Creating engaging video content and blog posts on topics like "The Science Behind Car Paint Matching" and "How to Work with Insurance for Auto Repairs."

  • Planning community engagement initiatives through sponsorships, car shows, and local networking events to raise brand visibility in Richmond.

  • Monitoring website traffic, social media engagement, and

  • leads to refine marketing strategies and increase conversions

Blue Willow Farms | May 2023 - September 2023

  • Played a vital role in executing captivating content campaigns across Instagram, Facebook, and TikTok platforms.

  • My responsibilities include crafting engaging posts, monitoring engagement analytics, and ensure timely updates for our clients and followers.

  • This internship empowered me to refine my social media marketing skills and immerse myself in the digital realm while leaving my mark.

Real Estate LLC Digital Media Intern
Ella Eavers' LLC | May 2023 - September 2023

  • A Social Media Management intern at Ella Eavers' LLC is responsible for developing and executing comprehensive social media strategies to enhance online presence, capturing compelling property images, curating appealing content to drive sales, and monitoring and reporting on audience engagement.

  • This internship offered me a valuable opportunity to contribute to the ever changing world of real estate through innovative digital marketing

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